Choosing the Best Online Programs
Frequently, school administrators have a difficult time selecting the most marketable online programs. They often turn to education research reports and marketing companies in an attempt to determine...
View ArticleThe Role and Responsibilities of Online Enrollment Counselors
An online Enrollment Counselor has little in common with a traditional brick-and-mortar Admissions Counselor. The two differ in many ways: job description, daily expectations, training methods, and...
View ArticleUsing Social Media as a Student Retention Tool: Four Simple Rules
As the amount of Facebook and Twitter users continue to grow, more and more colleges and universities have begun using social media sites as outlets to relay information to current students. Doing so...
View ArticleMarketing Keys to Enrollment Success
Most colleges recognize that the fiscal success of their online degree programs directly correlates with student enrollments. Therefore, it is important for higher learning institutions to employ...
View Article“Attacking” Student Recruitment
Guest blogger, Ryan Ladner from Bryan College, explains why having an “attack” mentality towards student recruitment works. Being from the south, competitive sports have always been a part of my life....
View ArticleUsing Effective Marketing Collateral to Help Build Your College’s Brand and...
Higher education institutions across the country have some of the oldest brands in the country with a few dating back as far as the 18th century. Nevertheless, most people cannot readily identify these...
View ArticleDoes Your University Make the Cut: The Importance of Being a...
Many servicemen and servicewomen enter the U.S. military directly after graduating high school, deferring their collegiate dreams until after they have proudly served their country. While earning a...
View ArticleOnline Higher Education Market Finds Value in the Hidden Lead
In the online higher education market, lead generation is crucial to your enrollment success. Stagnant periods of lead generation can cause online colleges or universities to panic, as they greatly...
View ArticleMarketing Your Online School: Creating an Ideal Plan
Presenter: Todd Zipper, Chief Marketing Officer, The Learning House, Inc. According to a Sloan Consortium report, online programs have significantly increased in popularity, with 75 percent of colleges...
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